About the Department

The Department continuously innovates and improves the teaching of marketing subjects at all faculties and in all forms of study, actively engages in scientific research activities, supports the study of doctoral students and the qualification growth of its members. It cooperates with business entities and institutions of the Euroregion Nisa, domestic and foreign universities.

The Department guarantees the study programme International Economic Relations. The Department of Marketing and Business is a long-term member of the Czech Marketing Society and an associate member of the Association of Czech Travel Agencies.

Members of the Department are involved in the implementation of the research focuses of the faculty. Currently, it is dealing with the issues of internationalization processes and firm performance within the business environment and investment decision-making, research on luxury fashion brands on the Czech market and service quality in retail. The Department is involved in grant projects and other research tasks commissioned by ministries, regional government institutions and business entities. Within the framework of scientific and research activities, it cooperates closely with the business sphere and organisations in the Liberec Region. Academic staff of the Department publish professionally in domestic and foreign professional journals, in scientific proceedings of international conferences and monographs.