Specialization

business ethics, tourism services, marketing, eye-tracking

Pedagogical activity

• Business Ethics in the European Context

• International Business Ethics

• Service Management in Tourism

• Pricing in Tourism

• Information and Reservation Systems in Tourism

• Customer Value

• Marketing of Manufacturing Companies

Education

• Managerial Informatics (Ing.)
• Economic Informatics (Ph.D.)

Professional Practice

• 2024 – present: VR & Eye-Tracking Lab Manager

• 2025 – 2026: Empowering Open Innovation Tourism Networks (Visegrad Fund project): qualitative research and expert lectures

• 2024: Mapping of Cultural and Creative Industries in the Liberec Region (contract research for the Liberec Region): Qualitative and quantitative research, organization and facilitation of focus groups, implementation of a questionnaire survey, preparation of research reports and other outputs.

• 2022: Challenges of Gastronomy in the Polish–Czech Border Region (Interreg V-A Czech Republic - Poland): Qualitative and quantitative research, evaluation, output in the form of a bilingual monograph.

• 2017–2018: Product Owner and Webmaster of an International SharePoint Application

• 2016–2024: Freelance Web Developer

Foreign Internships

• 2026: Attendance at the RUN-EU Innovation Meets Regions Conference (Peniche)

• 2026: Short-term job shadowing at the University of Seville

• 2025: Short-term teaching mobility at the Wroclaw University of Economics and Business

• 2023: Participation in BIP in Görlitz: Sustainability of Tourism Destinations

• 2023: Short-term teaching mobility at ISCAP - Porto Accounting and Business School

Publications

List of publications and other information on the website kontakt.tul.cz.