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Ing. Jitka Vávrová, Ph.D.

Jitka Vávrová
Position: Assistant Professor
E-mail: jitka.vavrova@tul.cz
Phone: +420 48535 2362
Office: H06013
Consultation: On IS STAG

Consultation hours not scheduled in IS STAG can be individually arranged by e-mail.

Specialization

business ethics, tourism services, marketing

Pedagogical activity

  • Business Ethics in the European Context

  • International Business Ethics

  • Service Management in Tourism

  • Pricing in Tourism

  • Information and Reservation Systems in Tourism

  • Customer Value

  • Marketing of Manufacturing Companies

  • Services Marketing

Education

  • Managerial Informatics (Ing.)
  • Economic Informatics (Ph.D.)

Professional Practice

  • 2024: Mapping of Cultural and Creative Industries in the Liberec Region (contract research for the Liberec Region): Qualitative and quantitative research, organization and facilitation of focus groups, implementation of a questionnaire survey, preparation of research reports and other outputs.

  • 2022: Challenges of Gastronomy in the Polish–Czech Border Region (Interreg V-A Czech Republic - Poland): Qualitative and quantitative research, evaluation, output in the form of a bilingual monograph.

  • 2017–2018: Product Owner and Webmaster of an International SharePoint Application

  • 2016–2024: Freelance Web Developer

Foreign Internships

2023: Participation in the BIP in Görlitz: Sustainability of Tourism Destinations

Publications

List of publications and other information on the website kontakt.tul.cz.

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