Employee

Home Faculty Faculty structure List of Employees Employee

Ing. Vojtěch Beran

Position:	Full-Time Doctoral Student, Assistant, AS FE TUL Secretary
E-mail:	vojtech.beran1@tul.cz
Office:	H06040
Consultation:	On IS STAG Consultation hours not scheduled in IS STAG can be individually arranged by e-mail.

Within doctoral studies: Brand Marketing, Strategic Brand Management, Brand Value, Brand Value Attributes, Consumer Perception
Outside doctoral studies: International Trade, Intercultural Communication, International Management

2021 - Ing. - Technical University of Liberec, Faculty of Economics, Business Administration - Marketing and International Trade
2019 - Bc. - Technical University of Liberec, Faculty of Economics, Economics and Management of International Trade

2024: Mapping of Cultural and Creative Industries in the Liberec Region (contract research for the Liberec Region): qualitative and quantitative research, organization and facilitation of focus groups, implementation of questionnaire surveys, creation of research reports and other outputs
2022–2025: Principal Investigator of SGS Projects
- Consumer Preferences for Regional Product Brands in Virtual Reality (SGS-2025-1528)
- Value of Regional Product Brands (SGS-2024-1430)
- Attitudes and Preferences of Producers Towards Regional Product Brands (SGS-2023-1348)
- Influence of Social Media on the Decision-Making of Czech Consumers When Choosing an International Brand (SGS-2022-1057)
2022: Project Coordinator – NAKAP LK II (Technical University of Liberec)
2021–2022: Accounting & Controlling Support (Knorr-Bremse AG)
2019: Marketing Communication Intern (HOKAMI, s.r.o.)

Erasmus+ → Wroclaw University of Economics (Poland - scientific research internship)
Erasmus+ → Karelia University of Applied Sciences (Finland - educational internship, Program: International Business)

List of publications and other information on the website kontakt.tul.cz.