TUL search icon CS facebook logo instagram logo youtube youtube
overlay
Home Research and Development

Project e-Business

According to an IPSOS survey for AMSP CR, only 48% of companies rate their digital knowledge as "good". That's why seven out of ten new candidates hired by small companies must demonstrate decent digital skills. Small entrepreneurs consider working with the web (85%), mastering electronic communication (81%), and working on social networks (63%) to be the most important ones. 10% of the companies surveyed are seriously interested in so-called Big Data, and 8%. A full 92% of entrepreneurs consider digital knowledge to be essential for their growth. According to the Digital Economy and Society Index (DESI), the Czech Republic ranked 17th among the 28 EU member states in 2018 with a score of 54. The Czech Republic is therefore in the group of countries with moderate results. On the other hand, the Czech Republic's score in terms of the share of ICT professionals has decreased compared to the previous year. In an economy characterised by near-full employment and high demand for people with technical skills, it is becoming increasingly difficult to find ICT professionals: 67% of businesses in 2017 reported that they had difficulty finding ICT professionals, the second highest share in the EU and up from 47% in 2012.

Projekt e-Podnikání nabízí online kurzy Facebook, Instagram, Grafika, Data Mining, Google Analytics a Google Adwords.

Project TJ02000206 Developing the Skills Necessary for Digital Business Transformation aims to reduce this knowledge gap through 6 online courses focusing on Facebook, Instagram, Google Ads, Google Analytics, Graphics and Data Mining, as well as an educational guide on How to develop your company's digital marketing strategy.

The research part of the project was implemented from March 2019 to February 2021 with the support of the Technology Agency of the Czech Republic within the Zéta programme by the implementation team from the Faculty of Economics of the Technical University of Liberec. The aim of the Zéta programme was to support applied research and involvement of young researchers and students in activities linking research activities with the creation of outputs applicable in practice. The resulting courses and educational materials are therefore the result of several surveys among companies, experts in online marketing and e-commerce, evaluation of online marketing strategies of selected Internet companies, analysis of external environmental factors and, last but not least, the result of our own testing of the setup of online ads on Facebook, Instagram and Google networks.

The implementation of research activities and the creation of the final project outputs were carried out under the expert supervision of the application guarantor, the Association of Small and Medium Enterprises and Tradesmen of the Czech Republic. The application guarantor provided his expertise and experience throughout the project, which helped to direct the individual surveys to the areas that are most problematic for the target group of the project, i.e. small and medium-sized enterprises.

Follow us on Facebook