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Mgr. Tereza Semerádová, Ph.D.

Position:	Deputy Head of Department, Assistant Professor
E-mail:	tereza.semeradova@tul.cz
Phone:	+420 48535 2389
Office:	H08019
Consultation:	On IS STAG Consultation hours not scheduled in IS STAG can be individually arranged by e-mail.

online marketing, marketing automation, Meta Ads, Google Ads, AdSense, influencer marketing, sentiment analysis, lead management

2013-2016 – TUL (Ph.D.): Systems Engineering and Informatics (Economic Informatics)

Evaluator GAČR, TAČR, OPJAK
Associate editor for Advertising in Frontiers in Communication
Guarantor of the professional field of Information Management
Principal investigator of the project TJ02000206 (project with exceptional results)
Other research proposals:
- 2024: TACR TQ23000001 Influencer Meta-tracking for Promoting Advertising Clarity and Transparency
- 2024: GACR 25-16709S Detection of Programmatic Advertising Congruence with Source Video Content in Influencer Content
- 2024: GACR 25-16548S Attribution Modeling of Online Advertising Performance for Marketing Automation
- 2023: TACR SIGMA Objective 2 - TQ03000001 Moderating Effect of Personal Relevance and Privacy Costs in Behaviorally Targeted Advertising
- 2022: GACR STANDARD PROJECTS: 23-04698S Analytical Study of Monetization Strategies for Digital Content in the Context of Influencer Marketing
- 2021: ERC-2022-StG PROGLEADING
- 2021: TACR SIGMA Objective 3 - TQ01000001 Motivational Factors for Participation of Generations Y and Z in the Influencer Business Model
- 2021: GACR JUNIOR STAR - 21-04465M Impacts of Online Marketing Automation on the Efficiency of E-Business
- 2020: TACR ÉTA 5 - TL05000324 Effective Transformation to a New D2C E-Commerce Model

List of publications and other information on the website kontakt.tul.cz.